You're Asking The Wrong Marketing Questions
Mansfield Marketing
August 12, 2020
You're Asking The Wrong Marketing Questions
As part of our partnership with BIC Alliance President Doug Mansfield submitted an article edited by Thomas Wilson titled, "You're Asking The Wrong Marketing Questions". Here’s a snippet below where you can learn how to get more mileage out of your marketing and advertising budget by asking the right questions.
"One of the most common questions to ask is, "Will this advertising service yield results if I make this purchase?" Naturally, we want to know if there is an equitable return on investment. However, to take this question to the next level you should be asking, "Will this advertising service yield better results than services I have already used?"
This is a game-changer for search and information discovery. Increasingly, people aren't just typing keywords into a search bar; they are asking complex questions to AI assistants. They're seeking recommendations, summaries, and direct answers. If your website isn't optimized for these AI-driven conversations, you're going to become invisible to a growing segment of your potential audience.
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