Mansfield Marketing Blog & News

As part of our partnership with BIC Alliance our very own, Doug Mansfield, wrote an article titled, "First You Need A Sales Plan". Here’s a snippet below where you can learn why an effective sales strategy can help you achieve marketing goals and gain a positive return on investment. 

“If your marketing goal is to obtain a positive return on your investment, you’re probably going to judge the success or failure of your marketing plan by whether you make or lose money. Maybe you don’t hold your marketing person, department or firm responsible for sales revenue, but when you are deciding whether to continue a marketing plan, sales should be a serious concern for your marketing staff regardless of whether they accept accountability for sales results. This is the common challenge we face as a marketing company”