Mansfield Marketing Blog & News

As part of our new partnership with BIC Alliance our very own, Doug Mansfield, wrote an article on the power of an effective website. Here’s a snippet below where you can learn how to get your audience to take action.

“When people visit your website they should instantly feel confident that you are an expert in your field. This should start with a clear purpose that is concise and consistent with your brand. The communication of your website homepage is critical, so limit the number of words and use language that encourages action in the marketing copy.”