16 Years. One Specialty: Industrial & B2B. Serving U.S. Clients from Houston, TX
ABOUT MANSFIELD MARKETING
Mansfield Marketing is a Houston-based agency founded in 2010 focused on helping industrial and B2B companies reach technical buyers before the first sales conversation begins.
Founded 2010 — Houston, Texas
Serving U.S. clients nationwide
48 industrial and B2B verticals
Month-to-month engagements
400+ SBA business consultations
VA Certified Veteran-Owned Business
How IT STARTED
FOUNDED ON A REAL MARKET OBSERVATION
Mansfield Marketing was founded in 2010 around a focused premise: industrial and B2B companies need marketing built around how their buyers actually research and make decisions. Those buyers, procurement managers, engineers, operations directors, evaluate vendors methodically. They compare specifications. They validate claims. They build a shortlist long before anyone picks up a phone.
Most marketing isn't built for that process. Mansfield was. The agency developed its methodology by working directly inside Houston's industrial economy, alongside companies selling complex services and capital equipment to technical buyers with extended sales cycles and committee-based decisions.
That focus has held for 16 years because the problem hasn't gone away. The platforms have changed. The channels have multiplied. But the core challenge, helping qualified buyers understand why your company is the right choice before they ever reach out, remains exactly what Mansfield is built to solve.
"The buyers Mansfield clients are trying to reach don't make impulse decisions. They research. They validate. They shortlist. The marketing has to work before the first call, not depend on it."
How We Operate
BUILT AROUND CLIENT OUTCOMES
The structure of Mansfield Marketing is intentional. Month-to-month engagements, direct access to the strategist doing the work, and full client data ownership are operating principles, each one designed to align the agency's interests directly with client results.
Month-to-Month Terms
Month-to-month is our default. If the work stops producing results or the relationship isn't the right fit, either party can end it cleanly. Confidence in outcomes makes term contracts unnecessary.
No Account Manager Layer
The strategist developing your approach is the same person implementing it. No relay through account managers. No junior staff executing work that a senior strategist sold. Direct accountability throughout.
Full Client Data Ownership
Your website, analytics, ad accounts, and content belong to you. If the relationship ends, you retain everything built together as a lasting asset. No restricted access, no migration fees, no hostage situations.
Knowledge-First Approach
Before executing any tactic, Mansfield builds a detailed knowledge base for each client, capturing what makes their business different. Generic positioning is what happens when this step is skipped.
WHERE WE OPERATE
HOUSTON BASED. NATIONAL & GLOBAL REACH.
Mansfield Marketing operates from Houston, one of the densest concentrations of industrial and B2B activity in the country. That proximity to refineries, fabrication shops, energy companies, and heavy equipment operations isn't incidental. It's where the agency developed its understanding of how industrial buying actually works.
We've worked with clients from Houston to Australia. Industrial buyers in Pennsylvania, Ohio, or South America evaluate vendors using the same criteria as buyers in Texas. Regional knowledge is important, but the procurement process fundamentals remain applicable across geographies.
Houston Ship Channel Region
Refining, chemical processing, industrial fabrication, and logistics at the scale that produces real buying-behavior patterns.
Deer Park Petrochemical Corridor
Dense concentration of petrochemical facilities, equipment suppliers, and specialty fabricators operating under strict specification and compliance requirements.
West Houston Energy Corridor
Major energy company offices, engineering consultancies, oilfield equipment manufacturers, and B2B service firms serving global markets.
Serving U.S. Clients Nationwide
Current and past clients span manufacturing, logistics, machining, construction, and industrial services across the United States and even on other continents.
Who We Work With
COMPANIES THAT SELL TO
TECHNICAL BUYERS
Industrial & B2B Companies
Mansfield works primarily with companies in manufacturing, precision machining, logistics, oilfield equipment, heavy equipment, construction, engineering, and related industrial and B2B verticals, sectors where technical knowledge, certifications, and demonstrated capability drive purchasing decisions.
Outgrown Generic Agencies
Most clients come to us after working with agencies that didn't understand their industry, their buyers, or how long it actually takes to close a contract. They're established companies with real operational depth whose marketing hasn't caught up to what they actually deliver.
Complex Sales Cycles
Mansfield's methodology is built for long sales cycles where multiple stakeholders are involved, technical validation is required, and the buyer has already formed a strong impression of your company well before the first conversation.
Ready for a Structured Approach
The clients who get the most from Mansfield are ready to move beyond disconnected tactics and activity reports. They want marketing sequenced around how their buyers actually evaluate vendors. They understand that building that takes focused work.
About Doug Mansfield — Founder & President
Doug Mansfield founded Mansfield Marketing in 2010. His background spans the U.S. Navy, B2B sales, and 16+ years of industrial marketing. He completed 400+ business consultations as an approved SBA advisor and has published 8 articles in BIC Magazine. Doug lends his expertise to every client engagement personally.
Take the Next Step
If you're an industrial or B2B company and your marketing hasn't kept pace with your operational capabilities, we should talk.
Have questions first? Contact us to discuss your specific situation.
