Mansfield Marketing Blog & News

A successful business uses strategic marketing a carefully thought-out plan, with your brand in mind. At Mansfield, we implement a strategic marketing plan for every client to help achieve their goals.

We’ve developed a proprietary system based on our industrial client’s needs. We follow our trademarked FADA® strategy to guide all of the services towards a desired conclusion, most often a new sales opportunity for our clients. 

Foundation -  Newer companies, typically start at this phase, and our team analyzes the overall existing presence and effectiveness of marketing and advertising campaigns. This is the step where we increase brand value, recognition, and trust. Without establishing these key points, it is unlikely much will be accomplished. The branding of your business starts here by shaping the minds of the consumers to fit the overall brand and how you want them to relate.

Awareness - We inform your potential customers about your solutions to their problems. We get your message in front of decision makers even when they’re not actively searching for the solution you’re providing. 

Differentiation -  We separate you from the competition and show why your product, services, and brand are different from others. This step can be difficult for certain industries, but when done correctly can put your brand at the top of your customer’s mind. Win the sale on value and brand, not price

Action -  We inspire your customers to take action. An action is a measurable event such as a phone call, email, or any sales inquiry. Inspiring action requires expertise in influencing human behavior. 

To learn more about F.A.D.A as well as other digital marketing strategies, contact Mansfield today!