About Doug Mansfield

Doug Mansfield is the president and founder of Mansfield Marketing LLC. Doug has worked in B2B sales, marketing, and advertising since '95 and has specialized in digital media since 2001. He has been an instructor of marketing workshops and webinars for colleges, chambers of commerce, and SBA organizations.

Doug Mansfield

Doug Mansfield: A Brief History


Doug's first job was in the U.S. Navy as an Aviation Structural Mechanic for two enlistments. He served in numerous domestic and foreign locations including deployment to Operation Desert Storm during the Gulf War. His squadrons included VP-19, VP-46, VX-4, and VX-9. Following the military, Doug worked in construction, sales, and marketing roles before forming his own company, which brings us to his current duties.


Current Duties



Doug's primary duties at Mansfield Marketing are overseeing strategy, sales, and client retention. He plays an active role in daily operations and you can usually reach him easily by email at [email protected] or phone (713) 936-5557. Doug has been a volunteer workshop instructor of marketing and sales topics for colleges, universities, and SBA organizations.


Doug is available to provide educational webinars and workshops for companies and nonprofits, and takes the lead on marketing strategy for clients of Mansfield Marketing. He enjoys the chance to offer sales and marketing guidance to new business owners, to share business networking opportunities, and compare notes with others in the same industry. Marketing and advertising services aren't free, but he'll talk about that too. Contact Doug if you have something in mind.

Published Expert in BIC Magazine


Doug Mansfield has been featured as an industrial marketing expert in BIC Magazine, the premier publication serving the oil, gas, and industrial sectors. Since 2019, he has contributed 8 articles on digital marketing strategy, brand positioning, and sales processes for companies with complex B2B sales cycles.


PUBLISHED ARTICLES:


What Are You Waiting For? (September 2020)

Why 2020 presented unique industrial marketing opportunities and the importance of acting now versus waiting for perfect timing.

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You're Asking the Wrong Marketing Questions (August 2020)

Common marketing budget mistakes and how to maximize ROI by asking strategic questions about advertising services and resource allocation.

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First, You Need a Sales Plan (March 2020)

How lack of sales strategy defeats even the best marketing plans, including essential sales processes and CRM implementation.

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Your Company Name Matters (December 2019/January 2020)

Company naming conventions and brand recognition strategies for industrial B2B companies with limited marketing budgets.

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Branding is a Prerequisite to Effective Marketing (October 2019)

Why industrial companies must establish strong brand foundations before investing in direct-response advertising campaigns.

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Does Your Website Inspire Action? (September 2019)

Essential website development principles for industrial companies including creating potent messaging and inspiring visitor engagement.

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Branded SEO is Priority No. 1 in the Industrial Sector (June/July 2019)

Why industrial companies should prioritize branded SEO over keyword-driven SEO to control brand messaging and compete on trust.

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Industrial Digital Marketing Strategies Really Work (February 2019)

Why B2B industrial companies need specialized digital marketing approaches that differ from consumer product strategies.

 [Read article →]