Houston's Digital Marketing Experts
We bridge the gap between marketing and sales with Digital Marketing, SEO+GEO content marketing, and tailored sales collateral. We align your marketing campaign with sales enablement using the FADA® Marketing Framework to empower sales to reach the right prospects and increase sales conversions that affect your bottom line.
Industrial Digital Marketing
With a long history serving the Houston region's industrial sector, Mansfield Marketing possesses deep expertise in this unique market. We have extensive experience with oil and gas companies, the vast network of contractors who service them, machine shops, heavy equipment providers, and safety companies. Our specialized strategies are built to reach and inspire decision-makers in these demanding environments. We're also experts at the difficult process of creating content suitable for industrial marketing clients.
B2B Digital Marketing
Mansfield Marketing understands that B2B and B2C marketing strategies are fundamentally different and not interchangeable. If B2B sales is your main concern, you need an expert who understands long sales cycles and qualified lead generation. As B2B Sales Enablement Experts , we bridge the gap between marketing and sales , aligning your strategies to empower your team and increase sales conversions. Our company's founder started in B2B sales years ago and puts those talents to use for our clients
Companies Hire Mansfield to Achieve These Results:
Invest in a Marketing Engine, Not a Money Pit.
Stop wasting money on process-driven marketing that fails to increase sales conversions. This random activity leads to wasted resources and disappointing results. Our FADA® framework provides a structured plan to ensure your marketing affects your bottom line.
Attract a Consistent Flow of Qualified Leads
We bridge the gap between marketing and sales with SEO+GEO content marketing and tailored sales collateral. We align your marketing campaign with sales enablement using the FADA® Marketing Framework to empower sales to reach the right prospects and increase sales conversions that affect your bottom line.
Stand Out as the Obvious Choice in a Crowded Market
Don't get lost in a crowded market. You must answer one key question for customers: "Why should I choose you over everyone else?". Our FADA® framework uses Differentiation to help you compete on unique value instead of price, turning your business into the only logical choice.
Convert More Prospects into Paying Clients
Converting prospects into paying clients is the ultimate goal. The 'Action' component of FADA® focuses on inspiring customers to engage and enter the sales pipeline. We empower your sales team with tailored collateral like white papers and online calculators to capture and convert more high-quality sales opportunities.
FADA Marketing Framework
The FADA® Marketing Framework is a proprietary strategy developed by Mansfield Marketing to meet the sales, awareness, and brand recognition goals of our clients. Distilled from consultations with hundreds of business owners, the framework addresses a core challenge: it is simple to make marketing complicated, but difficult to make it simple. That is what we have done with FADA®. The framework's basic principles are sequential: building a solid Foundation (your digital presence) , creating Awareness of your solutions , establishing clear Differentiation from competitors , and ultimately inspiring customer Action. This structured approach provides a clear plan that gives purpose to marketing services, helping businesses build a stronger brand, increase sales, and achieve consistent growth.
Companies Like These Hire Mansfield:
Contractors
Whether you service commercial or residential clients, we know how to market contractor services. The main challenge is normally competition. We can devise a strategy to differentiate your business from competitors and win the opportunity to close the sale.
Professional Services
Medical clinics, law firms, consultants, and financial services are a few of the professional services we are adept at managing. Regulated services like these sometimes require special handling and our team knows how to navigate these industries.
B2B Companies
If B2B sales is your main concern then we have you covered. Our team is LinkedIn Certified and our strategy development can help you cut through the competition to inspire the right people to take action and engage your business first.
Industrial
Oil & gas, machine, welding, and manufacturing are examples of industrial sectors we are experienced in marketing for. Whether providing a service, materials, or products, we can help to create and deliver a message to the right decision makers.
Construction
General contractors, sub-contractors, and engineers. Whether building warehousing, commercial office space, interior remodeling, abatement, or demolition. Heavy equipment, foundations and pilings, and specialty tools are some of the clients we serve.
Local Business
Targeting a local customer base is a strategy unto itself. We have methods for search engines, advertising, and social media, designed for locals businesses that want to focus their precious resources in a particular city or even smaller region.
Marketing & Sales Services We Provide:
We optimize your website to appear in Google and Bing search engines for targeted keyword phrases. Great SEO requires great content, and the content we create provides the backbone of SEO that meets user and search engine criteria. SEO is integrated with GEO for a cohesive search results strategy.
Step into the future of digital discovery with our cutting-edge Generative Engine Optimization (GEO) services. Partner with us to future-proof your strategy, build unparalleled credibility, and capture high-intent customers by becoming the trusted voice in the new era of search.
Embrace the next evolution of digital search with our advanced Answer Engine Optimization (AEO) strategies. We position your brand as the definitive source of information, building deep credibility and connecting you directly with high-intent customers actively seeking solutions.
We create targeted written and graphic content designed to appear in search engines, educate potential clients, and inspire action from your best sales prospects. Our team develops tailored sales collateral, including white papers, gated content, and print materials, to empower your sales process.
We designed the FADA® marketing framework as a powerful sales enablement service. It provides a clear, purposeful plan that strengthens your brand's Foundation and clarifies its Differentiation , empowering your team to drive the measurable Actions that mean real business growth.
We optimize your website to appear in Google and Bing search engines for targeted keyword phrases. Great SEO requires great content, and the content we create provides the backbone of SEO that meets user and search engine criteria. SEO is integrated with GEO for a cohesive search results strategy.
SEM (Search Engine Marketing) encompasses SEO and advertising, but it's more than the sum of those parts. We optimize placement of your business and website in multiple positions of the search results page to dominate the first page of Google search with your brand name.
We know a great website is more than a technical challenge, it's a sales challenge. Human behavior must be taken into consideration. Our websites are designed to impress visitors and inspire them to take action. Websites are designed for desktop, mobile, conversion optimization, and SEO.

We have crafted an advertising program that goes beyond the limits of search engine PPC and is designed to reach your prospects and inspire action. We optimize the placement of your business on the search results page to help you dominate the first page of Google with your brand name.
We always bear in mind that our clients are more than companies, they are people, like us, who have placed trust in our ability to deliver personal, professional, and organizational prosperity. We work in this spirit, and our spirits are high.
~ Doug Mansfield
FADA® : Our Trademarked Business Marketing Framework
FADA is a Mansfield trademarked marketing strategy to achieve sales and marketing goals. FADA guides the services we provide, the actions of our team, and the results we deliver to clients.
FADA succeeds where typical consumer marketing strategies fall short. FADA is an acronym for Foundation, Awareness, Differentiation, and Action.
Succeed in SEO and GEO with Our Comprehensive Marketing Strategy
It's not just about succeeding in appearing in Google search results, also known as SEO or Search Engine Optimization. Today it's just as important to succeed in appearing in AI search results, also known as GEO or Generative Engine Optimization. These AI search results appear in Google and Bing search engines, and in ChatGPT, Google Gemini, and other LLMs or Large Language Models.
AI search results listings have generally been harmful to businesses that depend on website traffic for the acquisition of new sales opportunities. When users find the answers to their questions conveniently listed at the top of search results pages it often means there's no need to scroll further down and engage in clicking organic reach results listings.
The solution is to embrace the future and optimize your content to appear in both places, search engine organic listings and in generative AI results. We can help to make that happen.
The Digital Frontier: Generative vs. Traditional Search
Witness the pivotal shift: Generative Engine Optimization is rapidly eclipsing traditional SEO in user preference and search effectiveness.
This visualization highlights the increasing importance of generative AI in shaping future search result engagement and user behavior.
*Data is illustrative and based on industry trend analysis and future projections.
What Our Clients Say:
AlphaProfit Newsletter
We had the pleasure of working with Mansfield Marketing. Doug quickly jumped into the information we provided and sorted different parts of the puzzle. He provided actionable ideas that have helped take our business to the next level. Doug is an excellent marketer. He knows what resonates with website users and what it takes to convert visitors to leads and leads to paying customers. There are many good marketing agencies; Mansfield Marketing is a great one.
Lilliana I.
Doug is such an amazing person. He was able to give me such great advice. I really appreciate the time and patience he had with me, helping me start my new company. Can't wait to do more work with him in the future.
Kym Adams
The conversations are easy to follow along and concepts easy to understand even if you're not marketing savvy. The team was so patient in listening to my vision, and helping me translate that to an actual brand management practice.
Taqwanna Clark
Mansfield Marketing and owner Doug Mansfield is an ABSOLUTE specialist in SEO and SEM. The value he was able to add to my business with his knowledge is worth every penny. It has been a Game changer and I would recommend Mansfield Marketing to anyone who is ready to take their website and online business presence to the NEXT level !!
Forrest Hester
Mansfield jumped right in and addressed our key pain points. Our greatest concerns were all dealt with and addressed with 3 meetings. Doug, did require a lot of homework to be done. The homework was a small list compared to the amount of suggestions and next steps provided to us.
Juan Sazo
Doug and the Mansfield team were great collaborators. Being a small business owner, one can be specific about the vision one has for their website/advertising but Doug and his team really helped me to enhance my vision while still allowing it be what I had in mind.
John Casillas
Doug is amazing and very clear with what he teaches. I’m happy to say I’ve had nothing but a great experience with him! I will continue to use his services to improve my business and will recommend him to everyone help with their marketing.
Diane Toups Goyette
I met with Doug through the SBDC after attending a few of his wonderful webinars. He gave me many actionable items specific to my small business during the consult, and I was able to apply most of his suggestions from his webinars as well. Thank you, Doug, for all your valuable advice!
Alex Gomez
I have worked with and known the team at Mansfield Marketing for over 5 years. My expectations have been met. I am happy to recommend Mansfield Marketing.
Colby Landry
Doug and his whole crew of employees were exceptional to work with. I can say they are honest, hardworking and very professional. I am super pleased to have had such a wonderful experience working with them.
Alpine Sites
We are an Industrial specialty contractor introducing a new business line and needed a marketing firm to help develop a brochure for several trade shows in less than thirty days. We interviewed several companies and Mansfield was the only one that NEVER said No. They came to our office on short notice to see and understand our product and got to work. After several TEAMS meetings the brochure was created. The team at Mansfield sure do know what they’re doing! They made it easy and truly exceeded our expectations. Very responsive and spot on. Don’t waste time with the rest when you can have the BEST! Positive Responsiveness, Quality, Professionalism, Value
Roger Knight
The folks at Mansfield Marketing are a pleasure to work with. The team does a great job of getting your brand noticed and will make you excited about advertising again! I highly recommend you speak with Doug about your marketing goals.
Neeta Patel
Dough has a wealth of knowledge and he does not hesitate to share it. I would highly recommend his company for b2b digital marketing.
Ignatius Okeze
Wow! Doug Mansfield blew my mind away with his presentation. "The great ones make the complicated simple" Doug's ability to reduce this complex subject to the simple makes him one of the Greats in this field. I profited immensely from webinar. I am well armed now, ready to build and market my own website.
Side Yard Productions
I went to Mansfield marketing looking for advice on how to better market my business. Doug and his team were extremely helpful guiding us into the right direction. Any business large or small I would recommend Mansfield marketing because of their extensive knowledge in the marketing and advertising field.
Jamboree Dentistry
The entire staff at Mansfield Marketing goes above an beyond meeting the expectations of their clients. They are always there to hep us by explaining different products and services that they offer and have definitely helped our business grow. We would definitely recommend Mansfield Marketing to other businesses in the area!
Gerald Fry
I have been dealing with marketing companies for 39 years and Mansfield Marketing is the best I have ever dealt with. Every time I make a call to my representative she is there to answer my call and I don't need to leave a message. They have performed any task that I asked them very promptly and professionally. They have an excellent Dashboard that keeps track of all my statistics. They don't promise you anything they can't deliver. You can't go wrong by using Mansfield Marketing.
David Maddox
I have been working with Mansfield for over a year and love their professional approach. I have use many companies in the past and felt I was throwing good money after bad. With Doug and his team they know how to do it right. They are always ready to screen share to go through and answer any question and show the answer. The fact they us my Google account for all "Pay for Click" is a real plus.
Mansfield Marketing is a real winning team!
Jason Collins
Very responsive to all of our requests! They are very willing to share their knowledge of all things social media and web related but are still willing to listen to what we see as the vision we have for our business footprint out in the digital world. I am very happy that we chose to partner with them to grow our interaction with our customers thru these digital channels.
john doba
Doug is great. He helped me not with generic "get ranked higher" advice but with very specific improvement measures for MY business. He also defined a plan of attack for further improvements, with specific measurement plans for those improvements. Very impressive knowledge---highest recommendation for the small business owner looking to improve their marketing.
John Sage
Our niche travel business has to be very focused in which keywords we advertise for. After two hours with Doug, I learned where I had been wasting money for 3 years and he showed me how to fix it. Our investment in Doug's services will payout in only two months!
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