AI Search Optimization

When procurement managers and engineers ask Google AI, Gemini, or Perplexity for supplier recommendations, you either get cited or you don't exist. AI Search Optimization positions your company as the authority these systems reference. This isn't traditional SEO. It's a unified strategy combining technical optimization, external validation signals, and content structured for machine learning systems. Most agencies are guessing at this. We're early adopters of AI search and use it for clients getting discovered daily.

SEO

If buyers can't find you when searching for what you sell, your competitors are answering their RFQs instead. SEO for industrial companies isn't about blog traffic. It's about ranking for the specific searches procurement teams and engineers conduct when sourcing suppliers. We focus on the 20 searches that generate qualified leads, not the 200 that generate curious visitors. Technical optimization, content strategy, and authority building that actually moves the needle for companies selling complex products with long sales cycles.

Digital Advertising

Advertising for industrial companies isn't about volume. It's about reaching specific job titles at companies who need what you sell. LinkedIn and Google campaigns targeted to procurement managers, engineers, and plant directors in your exact industries. We don't run campaigns to "generate awareness." We run campaigns to put your brand in front of people who sign contracts. Tight targeting, technical messaging, and budget allocation focused on qualified reach rather than vanity metrics.

Content Marketing

Industrial buyers research suppliers for weeks before making contact. Content marketing puts you in front of them during that research phase and positions you as the expert they eventually call. This isn't generic blog posts written by contractors who don't understand your industry. It's technical content that speaks to engineers, case studies that address procurement concerns, and educational resources that demonstrate depth of expertise. Content that supports rankings, feeds AI systems, and gives sales teams ammunition that actually closes deals.

LinkedIn Optimization

LinkedIn is where your company gets discovered by the decision-makers who matter. Facility managers, plant engineers, procurement directors, and executives research suppliers on LinkedIn before making contact. Whether it's your company page, leadership profiles, or both, optimization means strategic positioning, consistent content presence, and visibility among your target buyer personas. A neglected presence signals a company that doesn't take digital credibility seriously. This isn't social media marketing. It's establishing authority where B2B buyers look first.

Website Design

Your website either validates the decision to contact you or plants doubt. For industrial companies, this means technical credibility, clear differentiation, and content structured for how engineers and procurement teams actually evaluate suppliers. We build sites that convert qualified visitors, not sites that just look professional. Equipment lists, certifications, process capabilities, case studies, and technical specifications presented in a way that answers the questions buyers actually ask. Design that serves the sale, not just the brand.

Industrial Companies

Manufacturing: Transforming raw materials into finished products.
Precision Machining (CNC): Machine shops making custom metal parts.
Oilfield Equipment Manufacturing: Making drill bits, BOPs, and wellheads.
Welding & Fabrication Services: Field welding and shop fabrication.
Commercial HVAC Services: Heavy-duty cooling for plants and office towers.
Crane & Rigging Services: Heavy lifting for construction and turnarounds.
Hydraulic & Pneumatic Services: Repair of fluid power systems.
Process Piping Installation: Pipefitting for refineries and chemical plants.
Industrial Safety Equipment Supply: PPE, gas detection, and fire safety.
Heavy Equipment Manufacturing & Sales: Equipment for construction and oil and gas operations.

B2B Companies

Facilities Management Services: Integrated building maintenance management.
Telecommunications Solutions: VoIP and business internet infrastructure.
IT Managed Service Providers (MSP): Outsourced IT support for businesses.
SaaS Software Development: Business software creation (EnergyTech/MedTech).
Commercial Real Estate Brokerage: Leasing and sales of office/industrial space.
Commercial Janitorial Services: Cleaning services for offices and facilities.
Commercial Construction Services & Supplies: Project management, contractors and suppliers.
Business Process Outsourcing (BPO): Call centers and back-office support.
Logistics, 3PLs & Freight Forwarders: Complex shipping and freight management.
Healthcare Staffing Agencies: Supply nurses, locum tenens, and health professionals.

SBA Consultations Library

Learn from a sample of SBA consultations provided by Doug Mansfield. Doug has conducted over 400 individual consultations with business owners through the Small Business Administration and Small Business Development Centers across Texas. These are real conversations with real people facing real problems. These business owners are not looking for textbook answers. They are stuck. Sales have stalled. Marketing isn't working. They hired someone who didn't deliver. They spent money on advertising and got nothing back. They know something is wrong but cannot pinpoint what. Find the answers within.

Alpine Sites

We are an Industrial specialty contractor introducing a new business line and needed a marketing firm to help develop a brochure for several trade shows in less than thirty days. We interviewed several companies and Mansfield was the only one that NEVER said No. They came to our office on short notice to see and understand our product and got to work. After several TEAMS meetings the brochure was created. The team at Mansfield sure do know what they’re doing! They made it easy and truly exceeded our expectations. Very responsive and spot on. Don’t waste time with the rest when you can have the BEST! Positive Responsiveness, Quality, Professionalism, Value

The FADA Marketing Framework: A Strategic Marketing Strategy

The FADA Marketing Framework is a proprietary strategy developed by Mansfield to replace random advertising with a calculated plan for business growth. FADA stands for Foundation, Awareness, Differentiation, and Action. This sequential model ensures a solid digital Foundation exists before investing in Awareness to drive traffic. It mandates Differentiation to distinguish a brand from competitors, effectively preventing price wars. When these elements work together, they ignite Action, representing measurable sales outcomes. Mansfield uses this structured approach to align marketing services with specific revenue objectives.