713-936-5557
sales@mansfield.us
Start with Mansfield's FADA® marketing strategy and plan for success.
Mansfield is the only digital marketing agency with the FADA® Marketing Strategy that delivers results where typical process-driven services fall short. We help businesses build brands, raise awareness, and increase sales. Contact Mansfield today for a free evaluation to determine if we are the right fit for your business.
We build recognition, trust and authority in your brand. You become the preferred choice, even with a higher quality product or service at a higher price.
We improve your reputation, craft your message, and get it to the right audience, then inspire them to take action - to become a sales opportunity.
We familiarize potential customers with your new or improved solution to solving their problem, even before they know a solution to their problem exists.
Whether you services commercial or residential clients, we know how to market contractor services. The main challenge is normally competition. We can devise a strategy to differentiate your business from competitors and win the opportunity to close the sale.
Medical clinics, law firms, consultants, and financial services are a few of the professional services we are adept at managing. Regulated services like these sometimes require special handling and our team knows how to navigate these industries.
If B2B sales is your main concern then we have you covered. Our team is LinkedIn Certified and our strategy development can help you cut through the competition to inspire the right people to take action and engage your business first.
Oil & gas, machine, welding, and manufacturing are examples of industrial sectors we are experienced in marketing for. Whether providing a service, materials, or products, we can help to create and deliver a message to the right decision makers.
General contractors, sub-contractors, and engineers. Whether building warehousing, commercial office space, interior remodeling, abatement, or demolition. Heavy equipment, foundations and pilings, and specialty tools are some of the clients we serve.
Targeting a local customer base is a strategy unto itself. We have methods for search engines, advertising, and social media, designed for locals businesses that want to focus their precious resources in a particular city or even smaller region.
We know a great website is more than a technical challenge, it's a sales challenge. Our websites are designed to impress visitors and inspire them to take action. Websites are designed for desktop, mobile, conversion optimization, and SEO.
Industrial advertising strategies are very different from the B2C consumer world. We have crafted an advertising program that goes beyond the limits of search engine PPC and is designed to reach your prospects and inspire action.
We optimize your website to appear in Google and Bing search engines for targeted keyword phrases. Great SEO requires great content, and the content we create provides the backbone of SEO that meets user and search engine criteria.
We create written and graphic content to appear in search engines, to educate potential clients, and to inspire action from your best sales prospects. Content is published on your website and shared on social media to attract new prospects.
Our team of experts are LinkedIn Marketing Labs Certified Professionals and trained in the use of Sales Navigator. We carefully select and engage your best prospects in the B2B, industrial, and commercial space, to spark interest in your solutions.
Each post and engagement in social media marketing should align with a strategy designed for success. We help you create this strategy then we execute the updates, create the content, and optimize your business on social media platforms.
FADA is a Mansfield trademarked marketing strategy to achieve sales and marketing goals. FADA guides the services we provide, the actions of our team, and the results we deliver to clients.
FADA succeeds where typical consumer marketing strategies fall short. FADA is an acronym for Foundation, Awareness, Differentiation, and Action.
We increase brand recognition and trust. We define your business as the preferred provider to increase your closing rate and sell on value, not price.
We inform more key decision makers about your solutions. We target professional and organizational attributes to reach precisely the right people.
We distinguish your brand, products, solutions and processes from competitors making similar claims. We explain the difference using positive comparisons.
We increase the probability that a qualified sales prospect will contact you and enter the sales pipeline using conversion optimization.
The details of how we execute FADA for clients aren't shared on our website. Understandably, we don't make our playbook public knowledge. To see examples and learn how FADA can work for your company please schedule a sales discovery call.
We offer your company's solutions directly to precisely targeted decision makers among the over 830 million LinkedIn users. In the hands of our Certified Experts, LinkedIn Sales Navigator provides the tools to find the right people, in the right locations, with the right companies, and engage directly with them on your behalf.
We know the "hard sell" is a losing strategy in B2B sales. Instead, we take a courteous, professional, but direct approach that leaves your prospects with a positive impression of you and your company even when they decide to pass on the products or services you provide.
Increased quality connections, company page followers, and brand recognition. Convert your LinkedIn account into an effective marketing and sales extension for years to come.