B2B Digital Marketing & Sales Enablement
We bridge the gap between marketing and sales with SEO+GEO content marketing and tailored sales collateral. We align your marketing campaign with sales enablement using the FADA® Marketing Framework to empower sales to reach the right prospects and increase sales conversions that affect your bottom line.
Companies Hire Mansfield to Achieve These Results:
Stop Wasting Money on Random Marketing
Stop wasting money on process-driven marketing that fails to increase sales conversions. This random activity leads to wasted resources and disappointing results. Our FADA® framework provides a structured plan to ensure your marketing affects your bottom line.
Attract a Consistent Flow of Qualified Leads
We bridge the gap between marketing and sales with SEO+GEO content marketing and tailored sales collateral. We align your marketing campaign with sales enablement using the FADA® Marketing Framework to empower sales to reach the right prospects and increase sales conversions that affect your bottom line.
Stand Out as the Obvious Choice in a Crowded Market
Don't get lost in a crowded market. You must answer one key question for customers: "Why should I choose you over everyone else?". Our FADA® framework uses Differentiation to help you compete on unique value instead of price, turning your business into the only logical choice.
Convert More Prospects into Paying Clients
Converting prospects into paying clients is the ultimate goal. The 'Action' component of FADA® focuses on inspiring customers to engage and enter the sales pipeline. We empower your sales team with tailored collateral like white papers and online calculators to capture and convert more high-quality sales opportunities.
FADA Marketing Framework
The FADA® Marketing Framework is a proprietary strategy developed by Mansfield Marketing to meet the sales, awareness, and brand recognition goals of our clients. Distilled from consultations with hundreds of business owners, the framework addresses a core challenge: it is simple to make marketing complicated, but difficult to make it simple. That is what we have done with FADA®. The framework's basic principles are sequential: building a solid Foundation (your digital presence) , creating Awareness of your solutions , establishing clear Differentiation from competitors , and ultimately inspiring customer Action. This structured approach provides a clear plan that gives purpose to marketing services, helping businesses build a stronger brand, increase sales, and achieve consistent growth.
Companies Like These Hire Mansfield:
Contractors
Whether you services commercial or residential clients, we know how to market contractor services. The main challenge is normally competition. We can devise a strategy to differentiate your business from competitors and win the opportunity to close the sale.
Professional Services
Medical clinics, law firms, consultants, and financial services are a few of the professional services we are adept at managing. Regulated services like these sometimes require special handling and our team knows how to navigate these industries.
B2B Companies
If B2B sales is your main concern then we have you covered. Our team is LinkedIn Certified and our strategy development can help you cut through the competition to inspire the right people to take action and engage your business first.
Industrial
Oil & gas, machine, welding, and manufacturing are examples of industrial sectors we are experienced in marketing for. Whether providing a service, materials, or products, we can help to create and deliver a message to the right decision makers.
Construction
General contractors, sub-contractors, and engineers. Whether building warehousing, commercial office space, interior remodeling, abatement, or demolition. Heavy equipment, foundations and pilings, and specialty tools are some of the clients we serve.
Local Business
Targeting a local customer base is a strategy unto itself. We have methods for search engines, advertising, and social media, designed for locals businesses that want to focus their precious resources in a particular city or even smaller region.
Sales & Marketing Services We Provide:
We can guide your sales team to capture and convert a higher number and higher quality of sales opportunities. Decades of B2B sales experiences and hundreds of individual consultations enable us to provide sales enablement that truly affects your bottom line and sales success.
Step into the future of digital discovery with our cutting-edge Generative Engine Optimization (GEO) services. Partner with us to future-proof your strategy, build unparalleled credibility, and capture high-intent customers by becoming the trusted voice in the new era of search.
We optimize your website to appear in Google and Bing search engines for targeted keyword phrases. Great SEO requires great content, and the content we create provides the backbone of SEO that meets user and search engine criteria. SEO is integrated with GEO for a cohesive search results strategy.
We create targeted written and graphic content designed to appear in search engines, educate potential clients, and inspire action from your best sales prospects. Our team develops tailored sales collateral, including white papers, gated content, and print materials, to empower your sales process.
We know a great website is more than a technical challenge, it's a sales challenge. Human behavior must be taken into consideration. Our websites are designed to impress visitors and inspire them to take action. Websites are designed for desktop, mobile, conversion optimization, and SEO.
We have crafted an advertising program that goes beyond the limits of search engine PPC and is designed to reach your prospects and inspire action. We optimize the placement of your business on the search results page to help you dominate the first page of Google with your brand name.
We always bear in mind that our clients are more than companies, they are people, like us, who have placed trust in our ability to deliver personal, professional, and organizational prosperity. We work in this spirit, and our spirits are high.
~ Doug Mansfield
FADA® : Our Trademarked Business Marketing Framework
FADA is a Mansfield trademarked marketing strategy to achieve sales and marketing goals. FADA guides the services we provide, the actions of our team, and the results we deliver to clients.
FADA succeeds where typical consumer marketing strategies fall short. FADA is an acronym for Foundation, Awareness, Differentiation, and Action.
SEO
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GEO
Succeed in SEO and GEO with Our Comprehensive Marketing Strategy
It's not just about succeeding in appearing in Google search results, also known as SEO or Search Engine Optimization. Today it's just as important to succeed in appearing in AI search results, also known as GEO or Generative Engine Results. These AI search results appear in Google and Bing search engines, and in ChatGPT, Google Gemini, and other LLMS or Large Language Models.
AI search results listings have generally been harmful to businesses that depend on website traffic for the acquisition of new sales opportunities. When users find the answers to their questions conveniently listed at the top of search results pages it often means there's no need to scroll further down and engage in clicking organic reach results listings.
The solution is to embrace the future and optimize your content to appear in both places, search engine organic listings and in generative AI results. We can help to make that happen.
What Our Clients Say:
Mansfield Marketing Latest Blog Posts
Beyond the Shop Floor: A Machine Shop's Guide to Winning Oil & Gas Contracts with the FADA Framework
