AI Search Optimization

AI-driven search results are disrupting traditional website traffic by answering user questions directly. Mansfield Marketing secures your visibility in this landscape through a dual strategy. We utilize Answer Engine Optimization (AEO) to capture immediate "zero-click" snippets , while our Generative Engine Optimization (GEO) services ensure your brand is cited as a trusted source in AI-synthesized summaries on platforms like ChatGPT and Google Gemini. This integrated approach protects your market share by positioning your business as the authority, whether customers search via traditional links or AI agents.

Search Engine Optimization (SEO)

Mansfield Marketing optimizes your online presence to appear prominently when potential clients search for your solutions on Google and Bing. We build our strategy on a backbone of high-quality content that meets the criteria of both users and search engines. By integrating traditional SEO with Generative Engine Optimization (GEO), we ensure visibility in standard listings and emerging AI results. Our comprehensive approach includes technical website optimization and verified business citations, designed to reach decision-makers and increase sales conversions rather than just generating traffic.

Content Marketing

Mansfield Marketing develops targeted written and graphic content that bridges the gap between marketing and sales. We create tailored sales collateral, including white papers, gated content, and print materials, that empowers your team to convert leads into customers. Designed for decision-makers and optimized for both SEO and Generative Engine Optimization (GEO), our content establishes your authority and drives visibility in modern search results. By focusing on high-impact resources, we ensure your message not only educates potential clients but inspires them to take action.

Google & LinkedIn Advertising Campaigns

Mansfield Marketing goes beyond standard PPC by aligning advertising campaigns with your specific business goals using our proprietary FADA® framework. We recognize that B2B and industrial strategies differ fundamentally from consumer marketing. While we utilize Google Ads to capture high-intent "Action" leads, we often leverage LinkedIn Ads for B2B clients to precisely target decision-makers, build "Awareness," and establish "Differentiation". Whether the objective is immediate lead generation or long-term brand authority, we optimize campaign placement and messaging to dominate search results and inspire qualified prospects to take action.

LinkedIn Company Page Optimization

Mansfield Marketing transforms your LinkedIn Company Page into a powerful B2B asset. We focus on increasing page followers to significantly expand the reach of your messaging to decision-makers. Beyond growth, we ensure your page maintains strict brand visual and contextual consistency with your website and broader digital presence. By aligning your profile with your corporate identity, we establish trust and position your business as an undisputed industry authority. This strategic optimization turns your page from a static listing into a dynamic tool for networking and lead generation.

Website Design & Development

At Mansfield Marketing, we view website design as a sales challenge, not just a technical task. Acting as the "Foundation" of your FADA® marketing strategy, our websites are engineered to clearly communicate value and inspire visitors to take action. We prioritize human behavior and conversion optimization to turn anonymous traffic into qualified leads. Every site is built for desktop and mobile excellence while providing the necessary structure for successful SEO and Generative Engine Optimization (GEO) campaigns.

Industrial Companies

Manufacturing: Transforming raw materials into finished products.
Precision Machining (CNC): Machine shops making custom metal parts.
Oilfield Equipment Manufacturing: Making drill bits, BOPs, and wellheads.
Welding & Fabrication Services: Field welding and shop fabrication.
Commercial HVAC Services: Heavy-duty cooling for plants and office towers.
Crane & Rigging Services: Heavy lifting for construction and turnarounds.
Hydraulic & Pneumatic Services: Repair of fluid power systems.
Process Piping Installation: Pipefitting for refineries and chemical plants.
Industrial Safety Equipment Supply: PPE, gas detection, and fire safety.
Heavy Equipment Manufacturing & Sales: Equipment for construction and oil and gas operations.

B2B Companies

Facilities Management Services: Integrated building maintenance management.
Telecommunications Solutions: VoIP and business internet infrastructure.
IT Managed Service Providers (MSP): Outsourced IT support for businesses.
SaaS Software Development: Business software creation (EnergyTech/MedTech).
Commercial Real Estate Brokerage: Leasing and sales of office/industrial space.
Commercial Janitorial Services: Cleaning services for offices and facilities.
Commercial Construction Services & Supplies: Project management, contractors and suppliers.
Business Process Outsourcing (BPO): Call centers and back-office support.
Logistics, 3PLs & Freight Forwarders: Complex shipping and freight management.
Healthcare Staffing Agencies: Supply nurses, locum tenens, and health professionals.

SBA Consultations Library

Learn from a sample of SBA consultations provided by Doug Mansfield. Doug has conducted over 400 individual consultations with business owners through the Small Business Administration and Small Business Development Centers across Texas. These are real conversations with real people facing real problems. These business owners are not looking for textbook answers. They are stuck. Sales have stalled. Marketing isn't working. They hired someone who didn't deliver. They spent money on advertising and got nothing back. They know something is wrong but cannot pinpoint what. Find the answers within.

Alpine Sites

We are an Industrial specialty contractor introducing a new business line and needed a marketing firm to help develop a brochure for several trade shows in less than thirty days. We interviewed several companies and Mansfield was the only one that NEVER said No. They came to our office on short notice to see and understand our product and got to work. After several TEAMS meetings the brochure was created. The team at Mansfield sure do know what they’re doing! They made it easy and truly exceeded our expectations. Very responsive and spot on. Don’t waste time with the rest when you can have the BEST! Positive Responsiveness, Quality, Professionalism, Value

The FADA Marketing Framework: A Strategic Marketing Strategy

The FADA Marketing Framework is a proprietary strategy developed by Mansfield to replace random advertising with a calculated plan for business growth. FADA stands for Foundation, Awareness, Differentiation, and Action. This sequential model ensures a solid digital Foundation exists before investing in Awareness to drive traffic. It mandates Differentiation to distinguish a brand from competitors, effectively preventing price wars. When these elements work together, they ignite Action, representing measurable sales outcomes. Mansfield uses this structured approach to align marketing services with specific revenue objectives.